MIA 2021

December 2-3, 2021 online

Connecting The DOTS of MICE TOURISM in Africa

MIA 2021

About MIA 2021

MIA 2021, The online event will focus on throwing more light on MICE(Meetings, Incentives, Conferences, Exhibitions) and Tourism in a new paradigm, and how to use it to create more jobs for Africa to drive the travel and hospitality industry. 

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The event will connect and help you gain insight from the pioneers and industry experts who have helped event planners travel business owners, and the likes across the world source new solutions, connections, and inspiration to elevate their businesses.

Explore MIA 2021 to source the latest innovations and gain insights from sector experts to set you up for success in 2021 and beyond. 

MIA 2021, connecting the dots of MICE in Africa for business success


Panel Discussion & Launching Mia

Launching MIA. An introduction to MIA, what it stands for. The benefits and the community of MIA and why you should join the MIA space. 

Center Stage

Training & Workshops

online education, and training by industry experts. Here, the innovators and professionals of MICE share their thoughts and strategic moves to develop MICE in Africa for “meetings excellence for business success”


Products & Services

Travel tech suppliers, innovative start-ups, and leading travel and MICE brands that are at the forefront of the industry transformation to present and exhibit their modern products and services on our online exhibition platforms

How To Participate


Showcase your organization at MIA 2021. The first edition of the MICE in Africa(MIA) online event where we bring together the MICE & Travel industries in Africa.

Buy & Network

Learn and network with professionals and buy the latest MICE and Travel products on our digital platforms.

Why Participate?

Why Exhibit?

Connect with Africa MICE Experts, travel leaders and innovators by marketing and selling your latest products to buyers through our digital exhibition platform

Who Can Exhibit

  • Hotels
  • Accommodation Rentals
  • Meetings Venue companies
  • Transport
  • Travel Technology
  • Travel Agents
  • Tour Operators
  • MICE, Travel Consultants
  • MICE and Travel Startups
Benefits of Sponsoring Mia 2021

Sponsoring the first edition of MIA 2021 is a great opportunity not to only get your product or service in front of thousands of MICE professionals and the travel industry but to also give you an advantage over others in our next physical events going forward.

There are many reasons to sponsor MIA 2021:

increase brand awareness

Your brand will be in front and centre among thousands of persons in the MICE and travel industry who seek to take their businesses to a new level.

Generate better leads

Your ideal prospects will be gathered in one location

Become An Industry Player

Stand out and establish your brand as part of the MICE and travel industry.

Our Sponsors

clickup logo
Rabteq Services
event architect
Plato Recruit