UNWTO GLOBAL CONFERENCE ON LINKING TOURISM, CULTURE AND CREATIVE INDUSTRIES: PATHWAYS TO RECOVERY AND INCLUSIVE DEVELOPMENT

14-16 November 2022 | Lagos, Nigeria

Objectives of the Conference:

In line with Promoting Cultural Heritage; one of the priority areas of the UNWTO Agenda for Africa 2030 –Tourism for inclusive Growth, which was spearheaded by the UNWTO Secretary-General and the programmatic priority of UNWTO on ‘Protect Our Heritage: Social, Cultural and Environmental Sustainability’, this high-level conference will have the following objectives:

Gather top-notch panelists and stakeholders to discuss linkages and opportunities between cultural tourism and the creative industries;

• Offer a unique networking opportunity for industry players, practitioners, government officials and policy makers to debate contemporary and future issues, as well as exchange ideas and information relating to tourism, culture and the creative industry.
• Promote innovative policies to harness the symbiotic potential of cultural tourism and the creative industries;
• Identify investment avenues and mobilization of human and financial resources to boost recovery;
• Share best practices around the world in areas such as:
  • Nollywood film productions in Nigeria, Autonomous Support Fund For Culture in Cabo Verde (FAAC), The FESPACO Film festival in Burkina Faso, The Marrakesh Film Festival, Festival de Cannes, Berlinale (Film festival in Berlin) among others.
  • UNESCO intangible heritage sites around the world: Congolese rumba dance (UNESCO intangible cultural heritage list), The MOUTYA traditional dance of Seychelles (UNESCO intangible cultural heritage list), Grand festival of Tanjira (Bolivia), Breton Dance (France), Flamenco (Spain), Communities festivities in Campo Maior (Portugal) Indonesia Gamelan (Traditional Indonesia percussion Orchestra).
    In Gastronomy for instance; CeebuJën, a culinary art of Senegal, Joumou Soup of Haiti, couscous (Algeria, Mauritania, Morocco and Tunisia) Valencian Paella of Spain, Belgian Beer culture, Oktoberfest of Münich (Germany), traditional Chinese food, French cuisine etc.
• Identify capacity-building gaps of the sectors and product development, marketing and digitalization;
  • Discuss the importance of creating creative ecosystems such as protection of copy rights in the film industry, heritage sector, arts, media, functional creations etc; and
• Bring to the fore sustainable solutions for cultural tourism and the creative industries.

Source: UNWTO