Conferences can be thought of as larger-than-life meetings. They usually last more than one day and vary in size, but...
MICE Articles
What is Incentive Travel In The MICE Industry?
Incentive is one of the acronyms of MICE. An incentive is something that motivates or drives one to do something or...
Careers In The MICE Industry In Africa
Starting a career in the MICE field in Africa According to the previous MICE articles, the MICE industry comprises a...
Exhibition Explained In Simple Terms
What Is Exhibitions Also referred to as trade shows, exhibitions are usually massive events that draw thousands of...
Africa MICE Venues
The number of meetings, exhibitions, and conferences held throughout Africa has increased over time. Because of the...
Top MICE Destinations in Africa
Egypt Egypt Expo & Convention Authority (EECA) is affiliated to the Ministry of Trade & Industry. EECA is...
What is MICE?
If you are not an expert in the travel industry and you hear about the word MICE or mice, to you it will refer to the...
What’s the Difference Between a Meeting and an Event?
These days the words meetings and events are being used interchangeably just because people do not...