May 1981: American Airlines launches loyalty program

January 12, 2022

American Airlines wasn’t the first to launch a loyalty program (that honor goes to the defunct Texas International Airlines). But it remains the world’s largest and longest continuously operating loyalty program. Marriott followed closely after, launching its loyalty program in 1983. Loyalty would eventually become a billion-dollar business for hotels and airlines, which benefited from the rise of premium rewards credit cards.

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Raphael Addo is a travel consultant, digital marketer, and Africa-based tourism expert with years of experience guiding travelers across West and East Africa. With Raphael’s guide, the Misfrica platform worn the Innovation & Excellence Award 2024 and Hospitality award 2025 for beast online Africa Travel Platform 2025 from Corporate Livewire and Luxlife Magazine. Through his travel platform Miafrica, he educates and inspires tourists to explore Africa responsibly and safely. His insights blend firsthand travel experience, health awareness, and local expertise to empower visitors with trustworthy information.

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May 1981: American Airlines launches loyalty program

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