Good Travel Seal
About The Good Travel Seal
Who is this program for?
Fees vary according to the number of employees or size of establishment
The Criteria Themes
Prevention of explotation
Social Well-Being & Local Employment
Health & Safety
Energy & Climate
Nature, Scenery & Green Zones
Prevention of Pollution & Nuisance
For the Good Travel Seal, companies are assessed on 57 general criteria covering 67% of the GSTC Industry Criteria. All certified businesses receive our GTS Seal, Certificate, and Performance Scorecard.
The Good Travel Seal + offers companies the option to take a further step in their sustainability journey by adding 14 additional criteria and achieving certification based on the full set of GSTC Industry Criteria. This is a great and affordable opportunity both for companies that already have enough experience in sustainability and for those that have started with the GTS Standard and are ready to move forward.
The Good Travel Seal operates worldwide thanks to our unique online platform. We cooperate with local representatives and partner organisations to support the introduction of the certification program in a new destination or country. This enables us to offer the certification in the local language.
You will be invited to fill out the reporting on our online platform and submit supporting documents. This will indicate to what extent your business implements measures for sustainable and responsible tourism. The reporting consists of 57 general criteria (+ more sector specific criteria) from 12 themes.
The information on the platform will then be assessed by a team of experts, who will evaluate your performance against each criterion. You will also receive feedback on how to improve your performance.
If you achieve a compliance of more than 70%, an independent auditor will verify your reporting by visiting your business. The audit can be carried out online (via video call) or on-site.
The findings of the audit are used to make a final certification decision. If the result is sufficient, you will be awarded with the certification.
What value does this program provide?
Better management and Financial Advantage
By applying the GTS standard your business will save on energy and water consumption, as well as waste disposal costs. On top of that, the Good Travel Seal certification also offers you the best-price guarantee.
Happier Guests = Higher Ratings
Certified businesses receive better reviews and ratings. Happier guests and higher ratings will bring you more visitors. This proves that certification boosts both the management and the quality of services.
Show What You Do
Another benefit of the Good Travel Seal is our full transparency. You will be able to show your customers in which areas you do well. A label alone is not enough, but showing your overall performance is a great strategy!
Certified businesses use 19% less water, produce 24% less waste and 10% less CO2 than non-certified businesses. This is good not only for the environment, but also for the company’s profits.
Promotion & Visibility
Traditional certification programs are not promoting your business. With the Good Travel Seal, your business will be featured in the Good Travel Guide, Sustainable First, Ecohotels.com, Tourism 2030 and, depending on your score, also on Booking.com and Google, providing travellers with easy ways to explore destinations.