Top MICE Destinations in Africa

Top MICE Destinations in Africa For 2021
November 27, 2021


Egypt Expo & Convention Authority (EECA) is affiliated to the Ministry of Trade & Industry. EECA is leading business events venue and it is superbly located in Cairo , adjacent to the bustling Cairo central business district and it is the official authority concerned with organizing the conventions , fairs and exhibitions inside Egypt and abroad. It also grants licences for exhibitions organizers according to the Republican Decree 323/56.

South Africa

Cape Town is one of the leading cities in Africa. The city is set within the unique Cape Floral Kingdom and is surrounded by the historic winelands of the Western Cape, which have helped earn the region a reputation as a gastronomic destination. The areas surrounding Cape Town offer unforgettable experiences, including wine estates, an abundance of adventure options and breathtaking natural landscapes.

Add to this an interesting cultural diversity and a creative spirit and you’ll discover why Cape Town and the Western Cape are Africa’s most popular tourist destination, and why Cape Town is the number one convention city in Africa

Reasons to Choose Capetown and Western Cape For Meetings

Modern infrastructur

Cape Town has arguably the most advanced infrastructure in Africa. This is one of the main reasons that businesses set up shop in the Western Cape.

Ease of access

Cape Town International Airport offers direct connections via most global airport hubs and currently offers 182 direct international flights a week. The airport is just a 20-minute drive from the city centre. On arrival, access to ground transport is simple and convenient, with taxis, the MyCiti bus

Global appeal

Cape Town is consistently voted one of the world’s favourite tourist destinations and the city’s global profile as a modern and convenient city secures high delegate numbers year after year.

Centre of learning

Cape Town and the Western Cape are an intellectual magnet, with four world-class universities and research institutions in fields as diverse as astronomy, science, medicine and social politics. As a result, the region is fertile ground for intellectual dialogue and the exchange of ideas.

Cosmopolitan city

Cape Town offers an exciting experience, with a local population that is diverse and culturally unique. It is a cosmopolitan city where immigrants from Europe and Africa have chosen to make their homes. Culture and creativity are an important way of life here.

Value for money

Cape Town is one of the most affordable business tourism and incentive travel destinations in the world, with an exchange rate that favours the dollar, pound and euro.

Business hub

any companies choose to base themselves in Cape Town and the Western Cape, where they can work in an enabling environment. As a result, the region is a business hub for Africa.

Safe and secure

Cape Town is a global tourist destination and the local government takes the safety of all visitors extremely seriously. Substantial investment in safety technology and manpower will further enhance visitor experiences

Professional support services

Professional infrastructure for congresses includes an established Convention Bureau that delivers quality services for, among others, bid production. Trained professionals and logistical support are on hand for meeting planners, travel agents and corporations.


The Kenya Convention Bureau is a government entity whose mandate is to market Kenya as a Meetings, Incentives, Conference, Exhibitions and Events destination and secure future meetings to the destination


Rwanda is a country known for its breathtaking scenery, often referred to as the land of a thousand hills. Its capital Kigali has been ranked the second most popular destination in Africa for hosting international conferences and events by ICCA (International Congress and Convention Association).

Rwanda’s popularity as a preferred MICE destination streams from its simplified visa process that allows nationals of every country in the world to get a visa on arrival in addition to its easy accessibility, due to the multitude of flight options offering connectivity to Kigali and the rest of Africa through the national carrier Rwandair. Furthermore, the presence of the range of world-class MICE venues such as the Kigali Convention Centre, the Kigali Conference, and Exhibition Village, Intare Conference Arena, and the newly opened Kigali Arena continue to enhance Rwanda as a top MICE destination.

KIGALI-Event City

Welcome to Kigali, Rwanda’s booming capital city, that was ranked 2nd in Africa by the International Congress and Convention Association (ICCA) 2019 for hosting the most association meetings, demonstrating that Rwanda is indeed a competent destination for hosting meetings, incentives, conferences, events and exhibitions.

Make Kigali your conference destination of choice; its beautifully appointed hotel rooms, meeting venues with capacities ranging from 50 – 2,600, 4G Internet value to your meeting.
Kigali Convention Centre (KCC), positioned on a hilltop in the heart of Kigali, is one of the premier conference venues in Rwanda, along with Intare Conference Arena as well as the newly opened Kigali Arena that can host up to 10,000 people.


The city provides a diverse range of accommodation options with a wide choice of hotels, guesthouses and bed and breakfast on offer. Currently, there are over 10,000 three to five-star rated hotel rooms within easy access of the Kigali Convention Centre and downtown Kigali, with another 600 due for completion in 2015.


Kigali offers delegates a unique Africa experience guaranteeing classic modernity, exceptional cleanliness and safety. In addition to showcasing the ‘Land of a Thousand Hills’, delegates will be afforded the opportunity to enjoy incredible pre and post tours and to experience the country’s unique charm – all within easy access of the city.


Huye district is located in the southern province of Rwanda and is popularly known for its vibrant capital city Butare – which was the formal colonial capital of Rwanda. Huye is also well known for being the intellectual and cultural Centre of the country. The town hosts the largest University of Rwanda, the National University of Rwanda which is home to the National Ethnographic Museum, one of Africa’s finest collections of pre and post-colonial ethnographic, artistic, and archaeological displays. The National Ethnographic Museum is also an excellent source of information on the cultural…

MUSANZE -Event City

Only two-hour drive from Rwanda’s capital city of Kigali, Musanze is located in the north west of Rwanda where the most mesmerizing combination of culture, adventure and wildlife can best be captured.

Though its best known for being predominantly touristic location, Musanze also has a number of MICE venues and accommodation to host your events like Classic Lodge and, Gorillas Volcanoes Hotel.

Musanze district harbours the largest tourist attractions of Rwanda – the Volcanoes National Park. Five of the eight volcanoes of the Virunga chain are Karisimbi, Bisoke, Sabyinyo, Gahinga and Muhabura. They are within the district boundaries with Karisimbi as the tallest point in Rwanda at 4,507m and is the sixth tallest peak in Africa.

While the mountain gorilla trek is often at the top of our visitors’ itinerary, the dramatic landscapes of the volcanoes offer additional thrilling hikes and treks to the fascinating golden monkeys or to the Crater Lake at the summit of Mount Bisoke.


Movenpick Palais de Congres Marrakech. Photo by Alan Keohane

The 2018 Global Destination Index, which presents the most popular meeting and incentive destinations around the world, has identified Morocco as an up-and-coming market for MICE travel, including it in the 2019 Meeting & Incentive Destination Hot List.

Indeed, Morocco is a wonderful change of scenery for those who have been to the islands, explored Europe, and want to experience something truly unique. Situated on the northwest corner of Africa, Morocco boasts stunningly beautiful landscapes including the cool blues of the Mediterranean and the warm sands of the Sahara Desert, the high peaks of the Atlas Mountains to the wide expanse of the Atlantic Ocean. Morocco is a country rich in culture and steeped in history, providing its visitors with a diverse range of unforgettable experiences.

Morocco is very accessible to most travelers, and is a direct flight from nearly every major European city, as well as New York, Boston, Miami, Washington D.C., and Montreal.  Citizens of the U.S., Canada, China, Japan, and most European countries do not require a visa to visit. The country also has excellent domestic transportation services, with ample road and rail infrastructure that allows for ease of travel between major cities and the various ports of entry.

Popular destinations for MICE travel include Marrakech, Casablanca, Rabat, and Tangiers. Hotel establishments across all categories as well as conference centers and meeting facilities may be found in these locations, along with a variety of leisure activities and other entertainment options.

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